Business at a Glance

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Business at a Glance

The Industrial Group is an innovative manufacturing concern in the field of Packaging, Specialty Chemicals and Food Flavors. Headquartered in Dubai, the Group operates several high end bespoke plants, technology centers and product development labs across the Kingdom of Saudi Arabia, Egypt, and Morocco with end results that make their way into almost every household in the greater Middle East and the Indian Sub-Continent regions. The Group’s unchallenged legacy has been based upon its unending passion and unshakable pledge to the values of being responsible, principled, committed and dependable for the past 60 years. Shaped by the spirit of corporate entrepreneurship, The Industrial Group is home to a workforce from over 30 nationalities brought together under the umbrella of a collaborative culture that promotes excellence and forward-thinking. The Group’s employees work tirelessly to deliver superior and intelligent solutions that enhance the essence of life across the region. The Industrial Group has been viewed as a beacon of progression in the Gulf at a time when manufacturing was just evolving, and private enterprise was purely driven by commerce and trade. It emerged as an industrial avant-garde devoted to introducing plants that are first of their kind in the region and investing in state-of-the–art methodologies that drive economic and social prosperity. The Group established the first consumer, industrial and beverage paper-based packaging operations in the Gulf. Through its (Naturepak®) brand, the Group became a leading contributor to cutting-edge, customized and environmental friendly packaging. (Naturepak®)’s portfolio continues to create a value proposition in its appeal, durability and ease of use serving a multitude of customers. The Group is committed to the pursuit of delivering significant applications through high performance specialty and construction chemical treatments of its (Ashwa®) and (SAAF®) brands. Embodied by stringent finesse measures, both brands consistently innovate top of the range technologies crafted by highly skilled and experienced teams. The Group’s (Lazeez®) brand delivers high-end, business-to-business food flavors from natural extracts to satisfy the diverse palates of discerning consumers of all categories. (Lazeez®) is unique in its ability to combine science and knowledge of nature to serve an industrial sector where the market potential for growth is unrestrained. With all-inclusive, expert competences now spanning design, manufacturing, distribution and supply sectors, each of the Group’s business divisions is recognized for its industrial endowment, speed and productivity. The Group has created and adheres to a unique business model of ‘synergetic diversification’ that paves a promising path into new markets, with a long-term focus on business segments that secure a robust platform for exponential success. Driven by a higher purpose, the Group consciously endeavors to build upon two central pillars. On the one hand, the unwavering obligation to our shareowners, customers and employees to effectively compete in an ever-expanding marketplace while on the other hand to ensure through our actions an obligation to be a responsible corporate citizen. Ultimately the group’s mission is: “To add value to everything we do, every day”. (Chairman’s message)